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It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened.

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When a prospect picks up your envelope, together with his other post, he spends less than three seconds assessing whether or not to open it. Naturally, this problem means that …

It’s a well known fact in business to business circles; direct mail campaigns aren’t pulling in the results they used to. Now more than ever, direct marketers have to figure out more inventive ways to get their envelopes opened. Read More
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With the growth and use of the Internet for personal, business and educational purposes, Internet marketing is becoming a more valuable method for marketing and promoting one’s business than the more traditional methods of advertising in print, on the radio and on the television.

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Internet marketing has become one of the primary ways that businesses promote and publicize themselves for several reasons. It is cost effective and can provide tracking results in real-time. Marketing …

With the growth and use of the Internet for personal, business and educational purposes, Internet marketing is becoming a more valuable method for marketing and promoting one’s business than the more traditional methods of advertising in print, on the radio and on the television. Read More
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During my more than 30 years working as a service provider within the community association industry, I have dealt primarily with technical issues. Although I often attend dozens of board meetings and annual meetings per year, my involvement is usually limited to making a presentation and responding to questions; my position is generally that of an outside observer. During this time I have run into my fair share of naysayers and destructive or obstructive members.

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There was a time years ago when I was president of my office condominium development for a two-year period. During that time, in order to make up for inadequate assessments …

During my more than 30 years working as a service provider within the community association industry, I have dealt primarily with technical issues. Although I often attend dozens of board meetings and annual meetings per year, my involvement is usually limited to making a presentation and responding to questions; my position is generally that of an outside observer. During this time I have run into my fair share of naysayers and destructive or obstructive members. Read More
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L’intelligenza artificiale (IA) sta rapidamente trasformando i settori economici a livello globale, e anche l’Italia, con le sue piccole e medie imprese (PMI), sta iniziando a cogliere le opportunità offerte da questa tecnologia. Tuttavia, nonostante i progressi compiuti, la rivoluzione digitale nel panorama delle PMI italiane è ancora lontana dal compimento. Le PMI italiane, che rappresentano l’ossatura dell’economia del paese, affrontano sfide uniche che rendono l’integrazione dell’intelligenza artificiale una strada ancora irta di ostacoli.

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L’intelligenza artificiale: una panoramica L’intelligenza artificiale, in sintesi, si riferisce a un insieme di tecnologie che consentono alle macchine di apprendere, ragionare, prendere decisioni e risolvere problemi in modo autonomo. …

L’intelligenza artificiale (IA) sta rapidamente trasformando i settori economici a livello globale, e anche l’Italia, con le sue piccole e medie imprese (PMI), sta iniziando a cogliere le opportunità offerte da questa tecnologia. Tuttavia, nonostante i progressi compiuti, la rivoluzione digitale nel panorama delle PMI italiane è ancora lontana dal compimento. Le PMI italiane, che rappresentano l’ossatura dell’economia del paese, affrontano sfide uniche che rendono l’integrazione dell’intelligenza artificiale una strada ancora irta di ostacoli. Read More
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Today, managing a business requires an in-depth understanding of how to target and reach an audience on a variety of mediums including using traditional advertising and marketing as well as marketing online with social media and word of mouth engagement. When you want to know how to use word of mouth marketing to get in touch with your current audience while attracting a new audience as well, you can do so by following a few tips.

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Researching Your Target Audience to Properly Engage Them Before you can launch a word of mouth marketing campaign or even a social media campaign, it is important to get a …

Today, managing a business requires an in-depth understanding of how to target and reach an audience on a variety of mediums including using traditional advertising and marketing as well as marketing online with social media and word of mouth engagement. When you want to know how to use word of mouth marketing to get in touch with your current audience while attracting a new audience as well, you can do so by following a few tips. Read More
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If you are wanting to promote your business online in order to connect to new prospects to buy your affiliate products or even your own products, then you’re in the right place. You can actually make a lot of ground in the marketing of your business for either a low cost or free. Here are some pointers to get you started:

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Create your own website. Websites don’t have to be expensive to create. There are many sites that will provide you with the means to make your own website for free. …

If you are wanting to promote your business online in order to connect to new prospects to buy your affiliate products or even your own products, then you’re in the right place. You can actually make a lot of ground in the marketing of your business for either a low cost or free. Here are some pointers to get you started: Read More
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The internet and printed media is absolutely loaded with home business opportunities that are either obvious scams or make you scared to further explore their websites or call their “no obligation” phone numbers. If you perform a simple keyword search on the field you are interested in launching a home business, the majority of those websites, especially the sponsored links advertisers, promise all the world’s riches to you in the next 30 days if you purchase their product.

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Have you also noticed that most websites for each business field are virtually identical in their assertions, text copy, images, and tag lines? If their website, text copy, and images …

The internet and printed media is absolutely loaded with home business opportunities that are either obvious scams or make you scared to further explore their websites or call their “no obligation” phone numbers. If you perform a simple keyword search on the field you are interested in launching a home business, the majority of those websites, especially the sponsored links advertisers, promise all the world’s riches to you in the next 30 days if you purchase their product. Read More
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One often hears the word “convention”, but what exactly is a convention? Very simply put, it is a gathering of people. These people are getting together because they have a shared purpose. This purpose can be either business related, such as in the case of a board meeting, or it can be private for example in the case of weddings. This article focuses on the perfect spot for your next Perth convention.

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The Perth Convention and Exhibition Center (PCEC) is perfectly equipped to handle a wide variety of meetings. Everything, from the small 10-person board meeting to a huge gathering of up …

One often hears the word “convention”, but what exactly is a convention? Very simply put, it is a gathering of people. These people are getting together because they have a shared purpose. This purpose can be either business related, such as in the case of a board meeting, or it can be private for example in the case of weddings. This article focuses on the perfect spot for your next Perth convention. Read More