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1. Segmentación del Mercado: Conocer al Público Objetivo El primer paso para cualquier estrategia de marketing efectiva es la segmentación. Las empresas tecnológicas deben comprender las necesidades y deseos de …

El sector tecnológico en España ha experimentado un crecimiento notable en los últimos años, impulsado por la digitalización, la innovación y el aumento de la inversión en startups y grandes empresas tecnológicas. En este entorno competitivo, las empresas deben aplicar estrategias de marketing eficaces para destacarse y ganar cuota de mercado. A continuación, se analizan algunas de las estrategias clave de marketing para empresas tecnológicas en el mercado español. Read More

What is Customer Journey Mapping? Customer journey mapping is a strategic approach to understanding the customer’s experience across all stages of interaction, from initial awareness to post-purchase support. It involves …

In today’s competitive Canadian market, understanding the customer’s experience is crucial for businesses to stay ahead. Customer journey mapping (CJM) has emerged as a vital tool for organizations to visualize and optimize their customers’ interactions across all touchpoints. By adopting CJM, Canadian businesses can enhance customer satisfaction, loyalty, and ultimately, drive growth. Read More

There is a lot you can do to initiate self improvement in your life and I am one who believes that once you begin making changes, really positive things start …

Sometimes we reach a point in our life when we are ready for change and self improvement. Things aren’t going so well for us, or painful or disappointing events seem to keep repeating themselves in our lives. You know what I mean; things like continually choosing the wrong partner or the wrong job, or maybe it’s just the feeling that you are stuck in a rut with nothing exciting to look forward to on the horizon. You begin to think, “I need something more in my life,” and you start looking everything related to self improvement. It seems that the only time we think of self improvement is when everything in our life seems to be falling apart, or getting worse, or you feel stagnant, unmotivated and unhappy. Then your mind fills with thoughts like, “What can I really do to change my life and make things better?” Read More

Cet article explore les solutions MarTech les plus populaires parmi les PME françaises, en mettant l’accent sur celles qui génèrent un impact tangible. 1. Les outils d’email marketing : un …

Les petites et moyennes entreprises (PME) françaises ont longtemps fait face à des défis majeurs pour rivaliser avec les grandes entreprises, notamment en matière de marketing et de technologies. Cependant, l’essor des solutions MarTech (Marketing Technology) a permis aux PME de se doter d’outils performants pour optimiser leurs efforts marketing tout en restant compétitives. Ces technologies, qui combinent des outils numériques et des plateformes intelligentes, ont permis aux PME d’améliorer leur efficacité opérationnelle, d’atteindre de nouveaux clients et de fidéliser leurs bases existantes. Read More

It’s easy to keep going, day in and day out, without thinking about what we’d like our lives to look like in the future. But if we don’t stop to …

In these past few weeks of this new year, I’ve noticed a trend among quite a few executive coaching clients. They’re feeling a bit deflated, unsure of the direction of their career, questioning where they are. Without a true sense of purpose, they tell me they are feeling lost and without meaning. In short, they lack a clear game plan to aim for – a “North Star” – that will move them toward what they really want. Read More

But despite this, most of us simply aren’t writing creatively anywhere near as well, as much, or as often as we could be. Why is this? Surely if we truly …

A great number of us have creative writing talents far greater than we realise. Read More

You’re in business to make money, and if you’re in business for anything other than that, then you probably won’t make a lot of money… you probably won’t have enough …

If you want to make more money in your online business, you have to market your products and services in a way that is unique from any of your competitors. You can’t be passive with your marketing campaign. If you want sales, you have to go hard, and make sure that your marketing strategy is ready to go. Read More

Finding a Niche – it is vital that any business being created meets a need, and so it is essential that a niche is being filled. This niche can be …

Many people will never start their own internet based business simple because they don’t know where to start. As a result opportunities and a possible substantial income is being missed out on. With knowledge of three simple steps though, anybody can at least think about starting their own business. Read More

The image to keep in mind here is that you are never delivering to a group of individuals, but rather to individuals in a group. (When people ask me what’s …

Frequent PublicSpeakingsSkills.com readers know that the only way to assure your presentation audience will stay with you every step of the way is to maintain proper eye contact throughout your presentation. Proper eye contact involves delivering your presentation as a series of one-on-one conversations with each member of the audience, and holding eye-contact with members through to the end of a thought or complete sentence. Most presenters hold eye contact with any one person no more than one second – to effectively bond with your audience, you need to pump that up to a range more like three to eight. Read More

Understanding Canadian Consumers Before developing an engagement strategy, it’s essential to understand the preferences and behaviors of Canadian consumers. Research shows that: 80% of Canadian consumers are more likely to …

In today’s competitive Canadian market, building customer loyalty is crucial for businesses to thrive. With numerous options available, customers can easily switch to a competitor if they don’t feel valued or connected to a brand. Effective customer engagement is the key to fostering loyalty, driving retention, and ultimately, boosting revenue. In this article, we’ll explore strategies for building customer loyalty through engagement in Canada. Read More