Month: October 2025

A key strategy in any marketing program is to know your competition and successful authors will research competitors before investing time in writing, editing, re-writing, and publishing. How many others …

Effective book marketing begins long before the book is actually written and the more diligence paid to pre-publishing efforts the better the author’s chance of success. Before hiring a book publicist to garner book publicity for you, get a cup of coffee and get ready for a little online research on book marketing. Read More

In recent years, podcasts have emerged as a powerful tool in the Australian content marketing landscape. With millions of Australians tuning in every week, podcasts have become an essential channel …

The Rise of Podcasts: Revolutionizing Australian Content Marketing Read More

Cos’è l’Intelligenza Artificiale e come può supportare le PMI L’Intelligenza Artificiale è un insieme di tecnologie che permettono alle macchine di simulare l’intelligenza umana. Attraverso algoritmi avanzati, il machine learning …

Le piccole e medie imprese (PMI) italiane rappresentano il cuore pulsante dell’economia nazionale. Con la loro capacità di innovare, adattarsi e rispondere alle esigenze del mercato, queste realtà hanno sempre avuto un ruolo fondamentale nel sostegno alla crescita economica del Paese. Negli ultimi anni, l’intelligenza artificiale (IA) è emersa come una delle tecnologie più promettenti per le PMI, offrendo opportunità di crescita, ottimizzazione e innovazione. Tuttavia, l’introduzione dell’IA nelle PMI italiane non è priva di sfide, che richiedono attenzione e capacità di adattamento. Read More

There are many components to communication. Consider verbal communication skills, listening skills, written memorandums/email, telephone skills and non-verbal communication. Also, reflect upon all the people we communicate to: subordinates, peers, …

Effectively communicating to your employees will result in a more efficient operation and will help achieve the bottom-line objectives of any company, business, or basic interaction. As a manager, your communication skill is critical in directing the actions of your employees. This basic managerial skill course in communication will enable you to become a better manager for yourself, and for your organization. You will learn how to communicate effectively, which will help you to maximize “work through others” to get the job done. Read More

Tip # 1 – 60% of people communicate visually. Use interactive visual screensavers to portray company values and vision. A picture paints a thousand words. Use screensavers to show a …

High levels of employee engagement in an organization are linked to superior business performance, including increased profitability, productivity, employee retention, customer metrics and safety levels. Hence effective employee engagement communication is a key part of any internal communications strategy. Read More

What kind of business could I have to make money online? The answer to this simple question is just as simple and is ‘anything.’ Yes, that’s right you can run …

I’m presuming when reading this that you know how to use the internet for email, surfing and searching and you’re perhaps now looking to take it that bit forward and consider doing some kind of online business. This is commonly known as Internet Marketing, e-commerce, making money online – all of these things but basically it is ‘doing business using the internet.’ Read More

For a start let us take a look at the dictionary definition of entrepreneur. I think we need to be clear about what exactly an entrepreneur is before going any …

There is no doubt that many people would like to know exactly how to become a successful online entrepreneur. Read More

Die-cut postcards, one of the most successful ways to stand out amongst the noise of your competitors are a true asset to just about any business. Simply try and remember …

Postcards, perhaps one of the easiest ways to sell just about any business can effectively build your brand messaging and communicate just about any positioning you seek to spread. However, there are multiple ways to effectively distribute your message by using different techniques. Read More

Clarity is vitally important for you to know what you want. Once you are clear on your goal, you can focus on it and move in that direction. Clarity is …

Becky lived in an apartment with a couple of roommates, and she wanted a space of her own. Faced with all the options available to her, she kept saying, “I’m so confused.” She was afraid she was going to make the wrong decision, get trapped somewhere she didn’t want to be, or miss out on something better. The confusion left her paralyzed. So she didn’t choose anything different and even when her roommates changed, she stayed where she was. Read More

The Australian marketing landscape is undergoing a significant transformation, driven by the increasing adoption of Artificial Intelligence (AI)-powered chatbots. These intelligent conversational agents are revolutionizing customer engagement, enabling businesses to …

Revolutionizing Customer Engagement: The Rise of AI-Powered Chatbots in Australian Marketing Read More