Times are tough out there. You see it on the news. You hear it around the water cooler. And we’re warned it’ll get tougher still. Now more than ever businesses must be smarter about their marketing. But did you know about the three infallible, ruthless, mortal, imperative (insert your adjective here) Do’s and Don’ts that’ll help you ride out this economy? No? Read on.
DO invest in short-term direct response marketing. With direct response marketing, you can measure performance and accurately account for money spent. How? Each piece sent out includes a response mechanism, …
Times are tough out there. You see it on the news. You hear it around the water cooler. And we’re warned it’ll get tougher still. Now more than ever businesses must be smarter about their marketing. But did you know about the three infallible, ruthless, mortal, imperative (insert your adjective here) Do’s and Don’ts that’ll help you ride out this economy? No? Read on. Read More