Month: September 2025

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In today’s economic climate, it is critical for executive managers to review financial statements on a consistent and timely basis. It is much easier to react to an unexpected change in financial position when information is current and accurate than when it is several months old.

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FINANCIAL PACKETS Owners and executive managers should review a basic financial packet regularly, ideally every month. In extremely volatile climates, weekly flash reports are also a good way to keep …

In today’s economic climate, it is critical for executive managers to review financial statements on a consistent and timely basis. It is much easier to react to an unexpected change in financial position when information is current and accurate than when it is several months old. Read More
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Of all the things in the world to worry about when it comes to marketing, you might not believe me when I show you something that needs to be considered also. The “unbelievable” element that I am talking about is getting your envelope opened. Have you ever thought about that? If not, then don’t worry, because a lot of marketers don’t have a clue about doing this also.

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After you’ve put together your campaign and everything is ready to be sent off, consider adding some teaser copy to get your readers to open up their mail and read …

Of all the things in the world to worry about when it comes to marketing, you might not believe me when I show you something that needs to be considered also. The “unbelievable” element that I am talking about is getting your envelope opened. Have you ever thought about that? If not, then don’t worry, because a lot of marketers don’t have a clue about doing this also. Read More
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W dzisiejszym świecie marketingu, Big Data stało się jednym z najważniejszych narzędzi, które mogą znacząco wpłynąć na strategie i działania firm. W Polsce, gdzie rynek staje się coraz bardziej konkurencyjny, umiejętne wykorzystanie dużych zbiorów danych może przynieść wymierne korzyści. Poniżej przedstawiamy kilka praktycznych wskazówek dla polskich firm, które pragną wdrożyć Big Data w swoje działania marketingowe.

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1. Zrozumienie Big Data Big Data odnosi się do zbiorów danych, które są tak duże i złożone, że tradycyjne metody przetwarzania danych nie są wystarczające. Obejmuje to dane strukturalne, jak …

W dzisiejszym świecie marketingu, Big Data stało się jednym z najważniejszych narzędzi, które mogą znacząco wpłynąć na strategie i działania firm. W Polsce, gdzie rynek staje się coraz bardziej konkurencyjny, umiejętne wykorzystanie dużych zbiorów danych może przynieść wymierne korzyści. Poniżej przedstawiamy kilka praktycznych wskazówek dla polskich firm, które pragną wdrożyć Big Data w swoje działania marketingowe. Read More
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After watching internet trends come and go for over 10 years, I am often asked by customers why internet marketing is so hard and why most internet marketers fail.

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The reason, in my eyes, is obvious… They spend too much time chasing the latest get rich scheme, MLM, or newly launched opportunity and not enough time building a foundation …

After watching internet trends come and go for over 10 years, I am often asked by customers why internet marketing is so hard and why most internet marketers fail. Read More
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Nel contesto dell’evoluzione tecnologica globale, l’Italia non è immune alla trasformazione che sta ridefinendo settori e modelli di business: i Big Data e l’Intelligenza Artificiale (IA) rappresentano oggi elementi chiave per il progresso delle economie digitali. Ma cosa significano per il nostro paese? E quali sono le opportunità e i rischi che emergono in relazione all’adozione di queste tecnologie? In questo articolo, cercheremo di analizzare il panorama italiano in materia di Big Data e IA, approfondendo tanto i benefici quanto le sfide che l’Italia dovrà affrontare per restare competitiva in questo nuovo scenario.

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I Big Data in Italia: Un Potenziale Inespresso Il termine “Big Data” si riferisce a enormi volumi di dati che non possono essere trattati con i tradizionali strumenti di gestione …

Nel contesto dell’evoluzione tecnologica globale, l’Italia non è immune alla trasformazione che sta ridefinendo settori e modelli di business: i Big Data e l’Intelligenza Artificiale (IA) rappresentano oggi elementi chiave per il progresso delle economie digitali. Ma cosa significano per il nostro paese? E quali sono le opportunità e i rischi che emergono in relazione all’adozione di queste tecnologie? In questo articolo, cercheremo di analizzare il panorama italiano in materia di Big Data e IA, approfondendo tanto i benefici quanto le sfide che l’Italia dovrà affrontare per restare competitiva in questo nuovo scenario. Read More
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Interested in using postcard marketing but don’t have an idea where to start? Here are a few ideas that’ll help you get those creative juices going.

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Grand Opening/Open Houses: Grand Opening postcards or open house postcards are a great way to drive traffic to your local business. If your customers happen to be any resident in …

Interested in using postcard marketing but don’t have an idea where to start? Here are a few ideas that’ll help you get those creative juices going. Read More
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Most entrepreneurs are exhausted because they feel like they are busy all the time. They are keeping so many plates spinning at once and believe they must be doing well if they are so busy. And yet they are stunned to realize they are busy and tired and broke.

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If you want boost your impact on others, as well as influence the outcomes of your personal and professional life, then start thinking in terms of achieving “results” instead engaging …

Most entrepreneurs are exhausted because they feel like they are busy all the time. They are keeping so many plates spinning at once and believe they must be doing well if they are so busy. And yet they are stunned to realize they are busy and tired and broke. Read More
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Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them. Mechanics use them. And yes, postcard marketers use them — at least those who take postcard marketing seriously.

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The checklist that follows is not all-inclusive, but is meant to provide a solid enough list to get your postcard marketing campaign underway. The List Your mailing list (a.k.a. database) …

Your postcard-marketing program can benefit from a good checklist. Checklists keep us focused on the task at hand and help us remember all of the finer points. Doctors use them. Mechanics use them. And yes, postcard marketers use them — at least those who take postcard marketing seriously. Read More